Organic Growth Made Simple
Strategic SEO and AEO consulting that cuts through the noise. No jargon, no endless to-do lists—just clear, actionable guidance that drives real business impact in traditional and AI-driven search.
About Me
I'm a search strategist with 12+ years in SEO and AEO — which is a technical way of saying I help people find you, whether they're typing into Google or asking an AI.
Most companies treat those as two separate problems. There's the SEO retainer, and then there's the "AI visibility" thing someone added last year, and the two never talk to each other. I build one program, because it's one behavior. Your customer has a question. The only thing that changes is where they go to ask it.
I've led search programs at Sprout Social, Wayfair, and adidas, where the stakes were high and the work had to show up in the numbers. At Sprout Social, I grew high-value pipeline 33% year over year, and built the AEO program that took the brand to #1 in AI search visibility across its competitive set. At Wayfair, I ran search across four luxury retail brands. At adidas, the organic channel I led drove 24% of total site traffic and revenue.
No two programs look the same, but they're built the same way: strong technical foundations, content that shows up at every stage of the buying decision, and a strategy shaped around what your business is actually trying to do. I cut through the noise, focus on what moves the business, and make it make sense to everyone in the room — the developer, the content lead, and the C-suite.
Examples of My Impact
Results that show up in rankings, traffic, and revenue.
Won #1 AI search visibility position against the competitive set by building Sprout Social's AEO program from the ground up.
Grew high-value pipeline 33% year-over-year at Sprout Social through strategic SEO leadership.
Delivered 41% growth in organic clicks and 13.5% improvement in organic position in just 6 months for a healthcare client — proof of how fast the right strategy can move the needle.
Cut content production time 95% by designing an AI-powered workflow — without sacrificing YMYL accuracy standards.
“Lauren is the perfect combination of professionalism and fabulous attitude. She makes everything look beautiful while ensuring a smooth, seamless customer experience—all while maximizing valuable SEO impact. Lauren takes initiative to implement what she knows, drawing on years of hands-on expertise working with both large and small brands. She’s also incredibly reliable, providing regular reports that clearly document her weekly progress on both tasks and SEO performance. I highly recommend working with Lauren for website development and SEO—you won’t be disappointed.”
Services
I work directly with B2B and B2C businesses that need serious search help — but don't want to hire an agency or bring on someone full-time. You work with me. Not a team, not a handoff to someone junior.
Most people land in one of the three below, but honestly the best fit usually shows up once we talk. Every business is in a different spot, so I'd rather hear about yours than point you at a package.
Fractional Search Leader
You need someone senior steering search, but not a full-time hire. I set the strategy, work alongside your team, and own the results — the leadership of a Head of Search, sized to what you need right now.
Ongoing Growth Partner
I do the thinking and the work. Strategy, technical fixes, content, AI search — the whole thing, month over month, so your growth actually keeps moving instead of sitting in a backlog.
Focused Project
One problem, done well. An audit, a content build-out, an AEO check — scoped, done, and off your plate.
Not sure which one you need? That's what a call is for. We'll talk through where things are stuck and what would actually help — no pressure, no pitch.
Get in Touch
Ready to simplify your SEO and unlock organic growth? Let's start a conversation about how we can work together.
Prefer email? lauren@lkgrowthconsulting.com
I typically respond within 1-2 business days.